Binance Announces A Co-Chief Executive, And It’s Yi He

Cryptocurrency giant Binance Holdings Ltd. recently named co-founder Yi He as the new co-Chief Executive Officer, sharing the position with Richard Teng. This became an overnight sensation as Yi He has played a pivotal role in resurrecting the company from its bankruptcy phase.

With innumerable financial and legal challenges on their way, Yi He has successfully been able to steer the company through while also supporting the executive board in their decision-making processes.

Yi He’s new role will be a turning point for Binance’s progress in the days to come. The ongoing restructuring of the company is not the only reason behind the promotion. Her experience in the fields of finance will be indispensable for a company that was once at the verge of ruin in 2023.

Co-Founder Yi He is now Binance’s new Co-CEO

On Wednesday, Binance Holding Ltd. took to their official X (formerly Twitter) account to announce that the cryptocurrency company will now be led by two co-CEOs, with Yi He as the new candidate for the position. She will be at the helm with Richard Teng to oversee operations of the firm.

As per their X post, “Yi has always played an important role, shaping our culture, driving innovation, and championing a user-first approach across our entire ecosystem. Her leadership has been instrumental to the growth and identity of Binance.” The post further emphasized on her shared role with Richard Tend.

It read, “Yi will guide Binance through its next phase of development as we strengthen our global regulatory foundations and continue building a trusted, transparent, and responsible platform for digital assets.

The update on Yi He’s new role was received with much warmth by neitzens and her co-CEO alike. Richard Teng’s comment, as shared on Binance’s X profile, read, “Yi has been an integral part of the executive leadership team since the launch of Binance.” It also added, “Her innovative and user-focused approach has been instrumental in shaping the company’s vision, culture, and bottom-up business strategy.

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Binance under Yi He’s leadership this year

Yi He
Image: Natalie Naccache/Bloomberg

Often dubbed as one of the most influential female leaders in the cryptocurrency industry, Yi He has been playing a pivotal role in the emergence and subsequent rescue of the biggest cryptocurrency firm in the market.

Garnering nearly 2 million views since Binance shared the new update on X, He’s new job position has become the talk of the town. After all, Yi He has been making news headlines since she took the reins of the company after co-founder and former CEO Changpang Zhao’s declared bankruptcy.

Additionally, her personal experiences have been an intrinsic factor in the decisions made during her professional career. As per a Fortune report, her social and communications skills shaped her approach of prioritizing customer experience, thus achieving a user base of nearly 300 million customers.

Moreover, He and Teng’s guidance contributed significantly to the company’s growth in these two years. With Yi He in an official chief executive position, there are hopes that Binance would soon reach greater heights in the days to come.

Also Read: Elon Musk Envisions Energy As Currency In The Near Future

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Apurba Ganguly
Apurba Ganguly
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