Amazon founder Jeff Bezos has also stepped into the AI race as AI startup Project Prometheus makes its way into the market. With a $6.2 billion investment, of which Bezos partly funded himself, Project Prometheus appears to be a promising endeavor that could make big contributions in AI technology and development. And with this new startup comes a new responsiblity as Bezos will be the co-CEO of the organization.
This is Jeff Bezos’s first operational role since he stepped down from his CEO position at Amazon in 2021. Another company he has been intrinsically involved lately is Blue Origin, a competitor of Elon Musk’s SpaceX.
However, Bezos’s official role at Blue Origin is simply that of the founder. As he comes back to the trenches in the co-CEO position, Bezos’s involvement in Project Prometheus implies the sheer pace at which artificial intelligence is taking over Wall Street, mainly in the arenas of computing, vehicles, and aerospace.
What is Project Prometheus?
Project Prometheus is a new startup that aims to cater to the ever-increasing demand for AI technology in the market. It is expected to take on major tech rivals as they plan to step into various industries at once. According to The New York Times, the company will focus on “artificial intelligence for the engineering and manufacturing of computers, automobiles and spacecraft.” With $6.2 billion in investments, the startup will seem to begin on a high and positive note.

The new AI startup reportedly has around 100 new employees in their workforce. Most of them have brought with them their professional experiences from Meta, OpenAI, and DeepMind. As per The New York Times article, Project Prometheus is “one of the most well-financed early-stage start-ups in the world.” Given their financial capital, sources believe the new brand become a major name in the ongoing AI race.
Jeff Bezos will reportedly play an important role at new AI startup
Jeff Bezos’s involvement as co-CEO of the new AI startups Project Prometheus has been making headlines. Indeed, the Amazon founder’s participation in the AI race speaks volumes of the increasing popularity of artificial intelligence in the market.

As demands surge, tech giants like Microsoft, Google, and Tesla continue to go head to head with prominent AI companies like OpenAI, Anthropic, and Perplexity, among others. This also signifies that Project Prometheus has big names to go up against.
At the same time, Bezos choosing to become co-CEO of the startup does indicate how much important this new endeavor will be. With over decades of experience in business administration and entrepreneurship, Bezos is more than an indispensable asset to Project Prometheus. His knowledge will be a crucial part of the company’s growth and would contribute to their success in the days to come.
Besides his partial contribution to the startup’s investments, Jeff Bezos will lead the brand with Vik Bajaj, co-founder of Project Prometheus. He is a prominent physicist and chemist. Bajaj was formerly associated with Google X before he ran Verily, Alphabet’s health tech venture.
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