Marc Benioff, CEO of Salesforce, recently shared his ambition to rename the company after their AI software, Agentforce. Although they have already been implementing this at the lower levels by renaming their products and features by including the name “Agentforce,” the company is yet to take such a radical move.
The automation of the agentic aspect of customer relationship management (CRM) has been one of the most explored ideas in the tech industry. With Salesforce embracing it wholeheartedly, the use of artificial intelligence technology in simplifying workflows and making cloud services efficient has become crucial to businesses of various scales. However, netizens opine that the trend of rebranding big companies, like Facebook becoming Meta and Google’s parent company being labeled Alphabet, may not work in favor of Salesforce.
Salesforce CEO Marc Benioff wants to adopt “Agentforce” as new brand name
Agentforce, the AI software by Salesforce, has been chief executive Marc Benioff’s way of welcoming AI into the CRM system. As per the company’s website, the product helps clients to develop AI agents to assist them in handling customers and building positive business relations. And now, Benioff wants to make everything Agentforce.
In a December 5 report by Business Insider, the Salesforce chief executive has been determined to rebrand the company in an attempt to embrace AI technology in every aspect of the company’s services. Salesforce has already made the endeavor quite vivid by featuring the term “Agentforce” upon their products, services, and features. In fact, the Sales segment has been now named “Agentforce Sales,” while Services is termed “Agentforce Service.” In the meantime, the Platform has been renamed as “Agentforce 365 Platform,” and the list goes on.
Additionally, Benioff opines that customers want newer terms and ideas that would also create buzz in the market. Talking to Business Insider, Benioff said, “I dropped the word cloud totally. I did it at Dreamforce. Did you notice I never used it in the keynote? We learned in focus groups customers don’t talk about cloud anymore. They just want to talk about their agentic interface.“
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How will rebranding help Salesforce? Users on social media wonder
Marc Benioff’s plan to rebrand Salesforce to Agentforce implies several factors. Besides the certainty of the company’s move to adopt AI technology till the microcosmic level, Salesforce’s possible decision to be renamed “Agentforce” also prioritizes the agentic capability.
To be able to develop and utilize agentic AI assistants to deal with technical as well as business concerns autonomously has great potential. At the same time, challenges stemming from the technological angle could hinder the functionality of the agentic AI assistants and in turn affect the workflow entirely.
Users on social media shared varied sentiments and took to X to express their views. In one of X user @PolymarketMoney’s posts on Marc Benioff’s plans to rename Salesforce, netizens commented on the same. Some have viewed this as a desperate attempt by the Salesforce chief executive to stay relevant in the market.
benioff's agentforce rebrand idea is a bold hail mary
— Slarmi (@0xSlarmi) December 5, 2025
Nevertheless, some users expressed their enthusiasm to witness the kind of new ideas that would emerge with the rebranding of Salesforce.
Agentforce name shift could spark fresh excitement, big swing for CRM
— craigkaufmanl (@almoalad_55) December 6, 2025
Renaming Salesforce would certainly invite both backlash and appreciation. Rather, what is worth pondering over is CEO Marc Benioff’s decision of giving primacy to AI utility for agentic purposes for businesses on their platform. Such a move will surely bring in important developments that would influence the way in which customer relationships are facilitated.
Also Read: Salesforce CEO Marc Benioff Hails Google’s Gemini 3
